After our last ratings report in December that we found out didn’t amount to a hill of beans where Christmas formats are concerned, we find that the “Holiday Book 2015” (released 1/21) was, in fact, very good to WWSW (94.5). 14.2 is the top rating for 3-W-S in the book that ended December 30. Tom Taylor reported this morning that the overall Christmas offering had nearly a 25 share which means that WSHH (99.7) was in second place with a loyal following. Wish does not subscribe to the ratings.
Jan 22 2016