All Christmas flip report

In what may seem like a surprise move, WSHH-FM (99.7) has flipped to all Christmas beating out WWSW-FM (94.5) which has apparently announced that it will begin the “tradition” on Friday to align with Pittsburgh’s Light-up Night. Observers on Radio-Info.com have reported hearing Christmas music earlier in the month in WISH and it appears that much of it was likely on the syndicated evening program “Delilah”. Last year, the “Holiday Ratings” between the two stations showed that 3-W-S pulled the top spot while WISH was third.