Citing a story in the Ashtabula Star Beacon, The Mighty Blog of Fun ™ known as Ohio Media Watch reports that Ashtabula-licensed WFUN (970) is dropping its news-talk format and going all-sports with an ESPN Radio affiliation. The switch will happen in November.
It’s the second Ashtabula move following Media One’s previously reported decision to flip WZOO-FM (102.5) from CHR to oldies.
Because the change comes as WFUN moves from Clear Channel ownership to Media One, OMW offers two possible reasons: First, the desire to dump some of Clear Channel’s syndicated shows, and second, the fact that all-sports formats are easy to sell to local advertisers, even when the ratings are low.
Morning drive host John Broom will move to middays, while a local sports show will be hosted by Joe “Pigskin” Pete from 5 to 7 p.m.