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Jun 09 2007

Auction re-tooled


WTAE-TV’s Project Bundle-Up Auction has been reformatted this year and will be removed from the Channel 4 airwaves, so says the Post-Gazette. Instead, the auction will be online between July 1 – 28. Historically the auction was held on a summer Saturday afternoon on the air with each item receiving 5-7 minutes of promotion. Chairman and retired meteorologist Joe DeNardo is mildly optimistic that the auction will do better only fearing that the aging population in Allegheny County may not have access to the Internet. However, Joe says he thinks that four weeks of item promotion might pull in more money. This change comes after the change to the charity’s December Telethon format change from a three-hour broadcast to a day long telethon with breaks throughout the day.