WWSW tops numbers for the holidays
Pittsburgh:Christmas music was good for WWSW-FM (94.5) this past year. The format "switch" brought the station to the top of the 6+ category marking the first time in 43 years that KDKA or WDVE were not at the top of the list. Pittsburgh's other major Christmas station, WSHH-FM (99.7), came in 3rd under DVE and tied with KDKA. Wish's cume was much larger than KDKA.
Ratings all over the country have shown the trend toward "all-Christmas" to be beneficial for stations, particularly this year. Many all-Christmas stations went to the top of their ratings books.
Complete 'Holiday 2009' numbers are here.
Readers’ Forum
Well, it is the only time you get to hear Jose Feliciano on the radio, even if it is the same song over and over…
Bruce - February 02, 2010 at 05:46 am
thats deep
FM - February 02, 2010 at 5:36 pm
Not to mention Burl Ives and that atrocity by Elmo and Patsy.
Rick - February 03, 2010 at 09:40 am
That Elmo and Patsy atrocity is lisenced by SESAC. Unless a station pays SESAC fees they could be in for a fine if they play it.
JR - February 03, 2010 at 4:47 pm
In a related story, WDVE management began to take a chainsaw to 3WS, saying, “they’ll never beat us again!”
U. Betcha - February 03, 2010 at 5:48 pm
If I want to hear Jose Feliciano watch Dave Letterman… he’ll play “Old Turkey Buzzard” when he throws a pencil through the window”
Trefdawg - February 03, 2010 at 8:56 pm