Penguins now PPM customer

By Eric O Brien

Pittsburgh: The Pittsburgh Penguins will be receiving custom Arbitron reports for their individual games (plus pre- and post-game numbers). The team has a strong relationship with WXDX-FM (105.9). The Pens make the first NHL team to sign up for the custom PPMs and according to Tom Taylor, having non-radio customers allows Arbitron to spread its costs.

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Posted at July 13, 2010 at 2:03 pm by






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