Die-hard Pittsburgh native and fan on the air at ESPN
Pittsburgh:Cranberry Township native Steve Braband has been working at ESPN in Connecticut. The 25-year-old describes himself to the Post-Gazette as a "representative of the black and gold in New England Patriot territory." Although he is a program coordinator, Braband recently became an on-screen star in a series of spots promoting the new six-hour "Sports Center" morning block. The spots featured him wearing a countdown clock showing the time to the start of the new programming while he spent time with friends, hung out with the ESPN anchors and at Giants training camp. (The spots can be seen at a promotional website - steveislive.com.) Braband, who always wanted to work at ESPN, graduated from Seneca Valley High School and Clarion University and was an overnight producer at KDKA-AM (1020) before getting the new gig last year.
Readers’ Forum
I saw him during the NASCAR races and he’d talk about who was leading the race & a few small details to show that he was really live & not pre recorded. Very clever campaign. Who knows? Maybe one of the presidential candidates could use his services as a countdown to election day. Glad to see he’s proudly carrying the Black & Gold spirit in Pats territory (Though it’s really “Steelers Country”.)
Tom Lavery (URL) - August 15, 2008 at 08:46 am
As a 2007 graduate of (and current Graduate Student at) Clarion, I was glad to see CUP represented on national television. I also agree that the campaign was clever and unique.
Go Steve! And, as always, “Fly, Eagles, Fly”!
Ken - August 15, 2008 at 11:36 am