Phase I Fall Trends are out
Pittsburgh:I usually don't make a big deal about the monthly trends considering that they remain pretty much the same, but this time there are a few surprises. These figures represent the months of August-October (AKA Phase I).
- Of course, with this survey taking place during the election season, KDKA (1020) and WPGB (104.7) were parked at 2nd & 3rd places respectively. One wonders, now that election season is over, if that will change. Stay tuned for Phase II.
- WBZW (93.7) appears to be rising slowly out of the basement. #12.
- Are we seeing an ill-effect with WJAS' (1320) reliance on syndicated programming? The last couple of books haven't boded well for the heritage adult standard station. #13.
- WKFB (770), although tied at 25th place, has shown up on the roster for the first time that I can remember. Looks like the niche oldies programming just might be paying off. KFB beats out its stronger sister WKHB (620) which is dead last, but tied at 28th.
Readers’ Forum
Eric wondered, “Are we seeing an ill-effect with WJAS’ (1320) reliance on syndicated programming? The last couple of books haven’t boded well for the heritage adult standard station. #13.”
My answer: It most certainly is. I can only hope WJAS’ contract with the John Trash Radio Show runs out soon.
Rick - November 18, 2008 at 5:39 pm
I too was surprised to see WKFB finally make the ratings, but pleasantly so. Isn’t most AM radio niche programming anyway (even KDKA fills a niche anymore…senior citizen and/or Republican conservative)?
And Renda must be making a good buck on using John Tesh, or else he’d be in the dumper faster than yesterday’s paper…
Terry - November 19, 2008 at 11:51 am