Okay, so it may only be the December ratings, but WWSW (94.5) – one of two Christmas stations in town – doesn’t appear to be reaping the benefits of the temporary switch. WWSW appears to be fourth in this month’s readings tied with 3rd place KDKA-AM (1020). WRRK (96.9), which had an after-Christmas surge last year, is in second place behind first place WDVE (102.5). WSHH (99.7) – the other Christmas station in town – doesn’t subscribe to Nielsen and is therefore not publicly reported. There is usually a “Holiday” book, and that may be the one WWSW is hoping will bring a nice present.
Country wars appear to be non-existent. Froggy not withstanding, WDSY (107.9) is in 9th place out of the reported stations. WPGB (104.7), the relative newcomer to Country, is in 11th with pretty even numbers. The former is in the middle of a 12 day Country Christmas run and now operates without a morning team.