If you don’t receive the Tom Taylor NOW daily e-mail blast, you missed a great quote by Clarke Ingram in the Soapbox section this morning:
“‘Right now, AM radio is like a shopping mall with only a handful of stores open.’ Clarke Ingram, veteran programmer and consultant, has spent the last decade mostly working with AM stations. He says, ‘Here in Pittsburgh, how many AMs truly compete for an audience? KDKA, WJAS, KQV and the list begins to fail. We will never see the ratings for two of those stations, because of the Nielsen Audio policy of not listing non-subscribers. Same goes for WZUM, where we have recently opened another store that I am sure has customers. We’ve got to get more stores open on the AM dial if we want traffic. And it wouldn’t hurt to renovate the mall. FM translators are better than not being on FM at all, but they are not a real solution to AM’s problems. For the most part they do not cover a market (unless it’s a small market), and they don’t draw ratings. The LPFMs cannot compete with the big signals, and neither can translators – except under very specific circumstances.’”
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