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Mar 20 2007

It’s a guy thing


Pittsburgh’s new talk station will target men ages 25-49, says CBS Radio VP Keith Clark in a press release that finally lifts the lid on the new 93.7. On April 2, WRKZ (which is expected to get a new set of call letters, WTZN) launches as “The Zone,” and will bill itself as “Pittsburgh’s man station,” with a lineup that includes Opie and Anthony in morning drive, Dennis Miller’s new syndicated show in middays, John McIntire in afternoons and Scott Paulsen in PM drive. Jim Meltzer, VP and GM of CBS’s Pittsburgh FM stations, says “93.7 The Zone will be neither conservative nor liberal. Its mantra is entertainment specifically designed for the men of Pittsburgh. We welcome this opportunity to create something unique in the market that isn’t being heard anywhere else.” Armchair Internet critics, start your sniping … now! (Jason Togyer, PBRTV Correspondent)