In a new deal between KDKA-AM (1020) and Lexus of North Hills in Wexford, the studio naming rights given to the car dealership will be announced every hour beginning March 1.

“We are obviously thrilled to be able to put this partnership together with a brand as strong as Lexus of North Hills,” said Michael Spacc, CBS Radio Pittsburgh’s director of sales. “These types of sponsor relationships will be the core of our business as we move forward and develop marketing campaigns that allow advertisers to become part of the fabric of our radio stations.”