Local radio and TV stations are scrambling to cash in on the Penguins’ trip to the Stanley Cup, notes Pat Cloonan in the McKeesport Daily News: “Or has anyone missed that WTAE-TV promo that shows a conga line of black-and-gold-clad news anchors?”

On video, the finals will be split between the Versus cable network and NBC affiliates, including WPXI-TV (11), Johnstown’s WJAC-TV (6) and Steubenville’s WTOV-TV (9).

Game 1 this Saturday is on Versus. Fox Sports Pittsburgh will offer pregame and postgame coverage.

On radio, “The X” WXDX-FM (105.9) and Clear Channel sister station “Fox Sports” WBGG (970) will carry all seven games. XM Satellite Radio subscribers can also hear the NHL Network’s coverage on Channel 204.

One outlet that’s in the cold, Cloonan notes, is ESPN’s WEAE (1250). Although the station has carried network coverage of other NHL playoff games, it’s contractually prohibited from carrying Penguins’ play-by-play.