Eric, Whose bright idea was it to have the WTAE anchors constantly saying “Pittsburgh’s Action News 4” throughout each newscast? I know what city I’m in & what station I’m watching! The phrase is as annoying as KDKA Radio’s “84 Lumber Project Professional Newsline” said by each host before interviewing their guests. Thankfully, KDKA has stopped doing that.
Eric’s Response: I am not sure who made the decision to call it “Pittsburgh’s Action News 4”. It really is no different than when they said “Channel 4 Action News”. Remember the early 1990’s when they called it “WTAE 4 News”? It’s a slogan… you’ll hear it over and over and soon it will blend into the landscape. It got your attention didn’t it?
KDKA Radio’s “84 Lumber Project Professional Newsline” is a little different. That’s a sponsorship and had to be said. If someone is willing to sponsor something, anything can be sponsored – product placement. WTAE’s decision to constantly inundate the viewer with “Pittsburgh’s Action News 4” will eventually (or, in your case, immediately) wear thin with viewers.