New FM talker April 2?
March 15, 2007
No foolin’ — on April 2 the new FM newstalker in Pittsburgh debuts, or at least that’s what former KDKA (1020) and PCNC host John McIntire reports on his blog. And on his own website, Scott Paulsen has announced that he’ll be holding down the 4 p.m. shift at the station.
Paulsen says that CBS Radio’s moribund WRKZ-FM (93.7) will become “The Zone 93.7.” There’s some speculation that “The Zone” will sound similar to the “Free FM” mix of talk and entertainment that the company has tried in other cities, including Philadelphia (WYSP-FM) and New York (WFNY-FM). But “Free FM” has fallen flat on its face in several markets … which makes some insiders wonder why CBS is trying it here. It does explain why it’s apparently getting a different name. (Jason Togyer, PBRTV correspondent)
