Inner City Broadcasting is selling Braddock-licensed “The Edge” WURP (1550) to BusinessTalkRadio.net, reports Pat Cloonan in the McKeesport Daily News. (Story not online.) That ends the LMA that Ed DeHart’s Pittsburgh Radio Werks had maintained on the 1 kW (daytime power) signal for several years. BTR will add its lineup to WURP on April 15.
According to Cloonan, Connecticut-based BTR does air some local content on its stations in New England and Las Vegas, and officials say they want to add local sports and community information to the station. That could bode well for the weekend lineup of local programs on WURP, which includes Dave Jaye’s “Jazzin’ Around” and “Saturday Light Brigade,” the live, family-friendly program that emanates from the Children’s Museum of Pittsburgh.
“SLB” will continue to be heard on WURP and two non-commercial FMs for the immediate future, co-host Larry Berger tells PBRTV. WURP has been hampered by a lack of money for marketing, Cloonan says. WURP shares a tower in Braddock Hills with Wilkinsburg-licensed WPYT (660), an affiliate of Alex Langer’s National Radio Network. Don Imus is also expected to return to WURP.