Penguins now PPM customer
July 13, 2010
The Pittsburgh Penguins will be receiving custom Arbitron reports for their individual games (plus pre- and post-game numbers). The team has a strong relationship with WXDX-FM (105.9). The Pens make the first NHL team to sign up for the custom PPMs and according to Tom Taylor, having non-radio customers allows Arbitron to spread its costs.
