Saxonburg-based Part 15 AM and FM station WIYQ, changed its adult contemporary format to all-Christmas music as of 10am Thanksgiving Day.
The station will play the traditional mix of contemporary holiday hits, novelty numbers and standards, according to station President and General Manager Ken Hawk.
“We had planned to launch the concept tomorrow, but I just couldn’t wait,” Hawk said. “It’s only fitting that we recognize the reason for the season on the day we’re most thankful. So we jumped the gun this year.”
In the years past, the station eased into holiday music as Christmas drew closer. The station is running jockless during the period of holiday music. Regular programming will resume on December 26.