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Jul 31 2007

Spring Ratings


The ratings book for Spring 2007 is looking good for at least one station. WWSW’s current format helped the station hit fourth place this time around. Of course, the top 3 are still the same, although it looks like KDKA might be working toward regaining its top spot having gained nearly a point since Winter.
Should CBS regret the format change at 93.7? (I mean the first one in 2004.) The April 2, 2007 format change doesn’t seem to have made much of a positive effect on the station’s ratings. In fact, it sits at a 1.0 just above KQV.
Complete numbers at R&R.