With HD Radio sales not doing well, several Pittsburgh stations have opted to turn off their main signals to focus on their HD2 signals. The stations making the change have shown consistently poor ratings over the last few years. A list of the stations has not been released as yet, but word has it that most of them fall below the top 10 on the 12+ Arbitrons.
“We realize that we will abandon our listeners who lack HD radios, but we feel things couldn’t get much worse,” said one exec of a local station cluster. “If we perfect our product on a signal to which few people listen, we’ll be all ready for them when they finally make the transition.”
The move is planned for April 15.