“Merry Christmas”

One could almost predict that today would be the day that both WWSW (94.5) and WSHH (99.7) made their annual switch to all-Christmas. The flip has proven a ratings success for both stations over the years as it does with stations across the country. The all-Christmas run will go through midnight Christmas Day. If past years […]

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The natives are restless

A look at the Facebook pages for WSHH (Wish 99.7) and WWSW (94.5 3-W-S) will tell you that there are listeners in our market who are ready for the Christmas tunes. Listeners have posted to the respective pages asking when the festivities begin. The two stations typically flip to all-Christmas the week before Thanksgiving coinciding […]

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