Nielsen takes over Arbitron

After months of negotiations, Nielsen Holdings announced today that it has completed the acquisition of Arbitron, Inc. Nielsen’s CEO, David Calhoun, said that the move allows the company to analyze and understand an additional two hours of a U.S. Consumer’s day while providing advertisers with information on the effectiveness of the media they use to […]

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Ratings

Most probably know by now that PBRTV doesn’t cover the ratings anymore because the management of this site feels strongly that all numbers should be published, not just that of subscribing stations. However, the January numbers are fairly newsworthy as KDKA-AM has jumped to the top for the first time since 2009. WWSW-FM takes second […]

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