The following is from WDUQ-FM (90.5) Director and General Manager Scott Hanley:
“WDUQ just finished its rare June pledge drive to help close our shortfall for the fiscal year.
As we had done previously for the Greater Pittsburgh Community Food Bank, we gave our listeners the option of forgoing a premium and instead send the 10% to a worthwhile non-profit. Since the majority of our members don’t take a thank-you gift, we knew there was a likelihood that we’d leave money “on the table,” but we thought the case was compelling.
We are giving the 10% to NPR.
This may not be something other stations feel they can do, but given the challenges and shortfalls suffered by our leading programming and membership organization, it didn’t seem right to ask for extra support for just WDUQ.”