Jan 24 2011

WLVX comes to Greenville

As soon as Educational Media Foundation (the “K-Love” people) closed on their three-station deal last week, the company changed WEXC’s callsign to WLVX (107.1) Greenville. According to Scott Fybush, EMF has no plans to change Greenville-licensed WGRP (940) or Farrell’s WLOA (1470) as they are looking to re-sell the stations.