The state’s first female TV sports director is leaving.

Kellie Goodman is leaving Altoona’s WTAJ-TV (10) at the end of the year to become marketing director of the Allegheny Mountains Convention and Visitors Bureau, according to the Altoona Mirror. She will also manage the Pennsylvania Scholastic Football Coaches Association and the East-West All-Star Game.

“It’s just a great new challenge and new opportunity I’m really looking forward to,” Goodman told the newspaper.

A 1991 graduate of Penn State University, Goodman went to WTAJ in 1993 after three years at Johnstown-based rival WJAC-TV (6). She was named sports director in 1998.

Her work at WTAJ included coverage of the 1996 Rose Bowl and the 2006 Orange Bowl, as well as the NCAA men’s and women’s basketball tournaments and several NASCAR races. She also hosted the station’s weekly roundup of high school football, “Sportsbeat.”

The station has yet to name a replacement.