Beaver County has a music radio station again

September 16, 2023 Off By Eric O'Brien

St. Barnabas Broadcasting has separated the programming of the two (technically four) heritage radio stations with an emphasis on the FM translator signals.

“The Beaver 95.7” debuted at Noon today, programmed on WMBA (1460 Ambridge) and its translator W239CR (95.7 Ambridge). The Beaver is a “country rock” format.

The change marks the first time WMBA has been programmed separately from sister station WBVP (1230; W257EA 99.3 Beaver Falls) since the stations merged in 2000. WBVP will remain news-talk-sports putting an emphasis on the 99.3 signal.

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2 Comments

  • Carson says:
    September 18, 2023 at 12:43 pm

    I don’t know that I would ever call a radio station The Beaver. At the polite end you get endless cracks about Wally and Eddie Haskell. Then there is the more unsavory stuff. But then again I hated Audacy, so what do I know?

  • Boomer The Dog says:
    September 27, 2023 at 8:56 pm

    I had thought WMBA was off air, and I’m glad they came back with something new, not just running the same thing as 1230! I heard them back on the air 2 weeks ago, with just the music and a couple of ads for St. Barnabas, but no promos or other imaging, and wondered what was up, and if it was a stunt for a new station.

    Now they have live DJs at The Beaver, with beaver promos and IDs.

    I like the idea of the hybrid ‘best country and best rock’ format, that’s something I haven’t heard before. I could see a promo, “Hey, you got your rock in my country! No you got your country in my rock!” like the Reese’s commercial.

    As for the name, “The Beaver”, the other poster might not live in the area, they go Beaver in a big way there, like Punxutawney loves the groundhog!

    Go, go, 120 watts of AM power!

    Boomer

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