New morning show premiers on WMBA Monday
April 28, 2024Since moving to Brighton Township last year, Beaver County radio stations WBVP (1230; W257EA 99.3 Beaver Falls) and WMBA (1460; W239CR 95.7 Ambridge) have taken on new lives of their own.
WMBA is known as “The Beaver” plays a “Country and Rock” format and beginning Monday it will have a new morning show at 7:00. Frank Sparks, General Manager and Program Director for the stations will be joined by Scott Tady, the Entertainment Editor for the Beaver County Times.
Sparks and Tady say the show is an expansion of the program they called “Notes on Local Entertainment” which was on WBVP up until last Thursday. The show will air from 7:00 – 10:00 each weekday on 95.7 FM and 1460 AM. Curtis Walsh will be on the air at the bottom of each of the three hours.
WBVP/WMBA are owned by St. Barnabas Broadcasting.
At a time when the big radio networks are struggling: selling their assets, going through bankruptcy, firing personalities, considering computerized voices, and thinking of partnering with foreign businesses and radicals because they need the money, some small stations are beating the odds.
Small stations that operate locally know their listeners’ needs and their home town. They have been used to operating on a smaller scale all along and making it, so as the big corps go down, they’re rising again.
I like WMBA, 120 watts of puppy power!
Boomer