WCNS Passes Into History With Sale to Disruptor

March 4, 2024 Off By Ken Hawk

John Fredericks, President of Disruptor Radio

After 35 years, the heritage WCNS call letters passed into Latrobe’s radio history with its most recent sale being finalized.

Disruptor Radio, a North Carolina-based company specializing in conservative talk-formatted stations, began operating WCNS (AM 1480, FM 107.5) under a local marketing agreement (LMA) last summer. The sale was finalized on January 31st, with the adoption of a new set of call letters: WJFG.

The sale includes Apollo-licensed WXJX (AM 910, FM 98.7), which continues its simulcast of WJFG. It too changes its call letters: WJFA.

Disruptor also owns stations in the Philadelphia, Atlanta, Norfolk and Richmond markets. Company president John Fredericks also hosts a nationally-syndicated talk show weekday mornings from 6 to 10am.

WCNS was sold in 2014 after longtime owner John Longo retired and relocated to Florida. He sold the station to Laurel Highland Total Communications (LHTC) later that year. Brandon Kail, son of LHTC President Jim Kail, assumed management of WCNS and was in the process of acquiring others in West Virginia when he was diagnosed with terminal cancer in 2019.

Brandon Kail died in August of 2021. LHTC sold the stations to Steve Clendenin’s Maryland Media One in February of that year, when it became clear that he would not recover.

WJFG began broadcasting as WTRA in 1956. WJFA began broadcasting as WAVL in 1947. Both stations were separately owned for many years until LHTC acquired them in separate transactions and equipped both with FM translators. Both operated with separate formats of adult contemporary and talk, respectively, until 2018, when they began to simulcast.

It is unclear where the stations’ studios are currently located. The stations were last located along Main Street in Greensburg. However, the website www.pittsburghnewstalk.com lists a Pittsburgh mailing address.

WJFG transmits from a four-tower directional antenna array near the runway of Westmoreland County Airport in Latrobe, and WJFA transmits from a two-tower directional antenna array in Kiski Township, about a mile east of Apollo.